Introduction
Summer is undeniably the season of fun, and what better way to delight your customers than with a giveaway? Whether you’re a small business owner or a marketing specialist, giving away summer-themed prizes is an excellent strategy to engage with your customers and foster brand loyalty. In this article, we’ll share with you 15 summertime giveaway ideas that will make your customers smile. So grab an iced tea, sit back, and enjoy!
1. Gift Cards to Local Ice Cream Shops 🍦
Who doesn’t love ice cream on a hot summer day? Partner up with a local ice cream shop and give away gift cards to your customers in-store or on social media. You’ll support the local community, and your customers will appreciate the refreshing treat.
2. Outdoor Adventure Kits 🎒
Summer is the perfect season for outdoor activities like hiking, camping, and fishing. Create a themed giveaway kit that includes sunscreen, a water bottle, a hat, and other outdoor essentials your customers might need. Make sure to brand your kit with your logo and tagline for maximum exposure.
3. Beach Goodie Bags 🏖️
For those who prefer to relax on the beach, a goodie bag is the perfect giveaway. Fill a tote bag with items like a beach towel, sunscreen, sunglasses, and a frisbee. Again, make sure to brand your bag with your company’s logo and message.
4. Picnic Baskets and Blankets 🧺
A picnic basket giveaway is a unique and thoughtful way to delight your customers. Fill your basket with snacks, wine, and a branded picnic blanket. Your customers will appreciate the gesture and enjoy spending quality time with their loved ones.
5. Summer Reading List 📚
For the bookworms out there, a summer reading list giveaway is an excellent choice. Curate a list of summer-themed books and give them away to your customers on social media or through email. You could even offer discounts on the books at your local bookstore.
6. BBQ Grilling Accessories 🔥
A BBQ giveaway is perfect for those who love to grill. Include items like a BBQ sauce set, a grill brush, and a set of tongs. You could even partner up with a local BBQ restaurant to give away a gift card to their establishment.
7. Summer Concert Tickets 🎸
Nothing says summer like an outdoor concert. Give away tickets to a local concert or music festival in your area. This will be a memorable experience for your customers, and they’ll appreciate the gesture.
8. Pool Day Essentials 🏊♀️
A pool day essentials giveaway is perfect for those who love to soak up the sun. Fill a gift bag with items like a beach towel, a waterproof phone case, and a pool float. Your customers will thank you for helping them relax by the pool.
9. Branded Swag 🧢
Give away branded swag like hats, t-shirts, and sunglasses to your customers. Not only will they appreciate the gift, but they’ll also become walking billboards for your brand.
10. Summer Skincare Products 🌞
Summer can be tough on the skin. Give away a set of skincare products like sunscreen, moisturizer, and lip balm. Include a note with tips for taking care of their skin during the summer.
11. Road Trip Kits 🚗
For those who love a good road trip, a road trip kit giveaway is perfect. Fill a backpack with items like a travel pillow, a map, and a gas gift card. Your customers will appreciate the thoughtfulness and the practicality of the gift.
12. Sports Equipment 🏀
Summer is the season for sports. Give away sports equipment like a basketball, a frisbee, or a beach volleyball. Your customers will appreciate the opportunity to stay active and have fun in the sun.
13. Camping Gear 🏕️
Camping is a popular summer activity. Give away camping gear like a tent or a sleeping bag. Your customers will appreciate the gift and the opportunity to explore nature.
14. Beer Tasting Event 🍺
A beer tasting event giveaway is perfect for those who love to unwind with a cold brew. Partner up with a local brewery and give away tickets to a beer tasting event. Your customers will enjoy the experience and the chance to try new beers.
15. Summer Sports Camp 🏊♂️
A summer sports camp giveaway is a fantastic opportunity for families with kids. Partner up with a local sports club or camp and give away a free week of sports camp. Your customers will appreciate the chance to keep their kids active and engaged during the summer.
FAQs
1. How do I choose the right giveaway for my customers?
Consider your customer’s interests and demographics when choosing a giveaway. You want to give away something that they’ll appreciate and get use out of.
2. Should I partner up with local businesses for my giveaway?
Partnering up with local businesses is an excellent strategy to support the community and increase your exposure. You’ll also be able to offer unique and thoughtful prizes.
3. How do I promote my giveaway?
Promote your giveaway on social media, through email, and on your website. Make sure to include clear instructions on how to enter and when the giveaway ends.
4. Should I include my branding on the giveaway items?
Yes! Including your branding on the giveaway items is an excellent opportunity to increase your exposure and brand recognition.
5. How many giveaways should I do per year?
The number of giveaways you do per year depends on your business’s budget and goals. However, we recommend doing at least two giveaways per year to keep your customers engaged and excited.
6. How do I choose the winners?
You can choose the winners of your giveaway through a random drawing or by selecting the best entry. Make sure to communicate the winner selection process clearly to your customers.
7. What are the benefits of doing a summertime giveaway?
A summertime giveaway is a fun and engaging way to foster brand loyalty and increase your exposure. Your customers will appreciate the gesture, and you’ll have the opportunity to showcase your brand’s personality and values.
Conclusion
Thank you for joining us in discovering these 15 summertime giveaway ideas! Whether you’re looking to engage with your customers, increase brand awareness, or simply spread some summertime cheer, these ideas are an excellent starting point. Remember to choose giveaways that align with your brand’s values and your customer’s interests. Good luck, and happy summer!
14. Take Action Now ☀️
Choose a summertime giveaway idea and start planning! Your customers will be delighted, and your brand will see the benefits.
15. Disclaimer
The information in this article is for educational and informational purposes only and should not be construed as professional advice. We do not guarantee the accuracy, completeness, or usefulness of any information presented in this article. Any reliance you place on such information is at your own risk.
| Giveaway Idea | Description | Partner Business | Promotion Channels |
|---|---|---|---|
| Gift Cards to Local Ice Cream Shops | Give away gift cards to local ice cream shops | A local ice cream shop | Social Media, In-store |
| Outdoor Adventure Kits | Create a themed giveaway kit with outdoor essentials | N/A | Social Media, Email |
| Beach Goodie Bags | Fill a tote bag with beach essentials | N/A | Social Media, Email |
| Picnic Baskets and Blankets | Fill a basket with picnic essentials | N/A | Social Media, Email |
| Summer Reading List | Create a curated list of summer-themed books | A local bookstore | Social Media, Email |
| BBQ Grilling Accessories | Include BBQ essentials like a sauce set and grill brush | A local BBQ restaurant | Social Media, In-store |
| Summer Concert Tickets | Give away tickets to a local concert or music festival | N/A | Social Media, Email |
| Pool Day Essentials | Fill a gift bag with pool essentials like a float and sunscreen | N/A | Social Media, In-store |
| Branded Swag | Give away branded hats, t-shirts, and sunglasses | N/A | Social Media, In-store |
| Summer Skincare Products | Give away skincare products like sunscreen and moisturizer | N/A | Social Media, Email |
| Road Trip Kits | Fill a backpack with road trip essentials like a map and a travel pillow | N/A | Social Media, Email |
| Sports Equipment | Give away sports gear like a basketball or beach volleyball | N/A | Social Media, In-store |
| Camping Gear | Give away camping gear like a tent or sleeping bag | N/A | Social Media, Email |
| Beer Tasting Event | Give away tickets to a local beer tasting event | A local brewery | Social Media, Email |
| Summer Sports Camp | Partner with a local sports camp and give away a week of camp | A local sports camp or club | Social Media, In-store |