Greetings, real estate professionals and enthusiasts! If you’re looking to take your open house events to the next level, then you’ve come to the right place. In this article, we’ll be discussing clever open house giveaway ideas that can help increase your property views, engage your audience, and ultimately lead to more closed deals. Let’s get started!
Introduction
As a real estate agent, you’re probably familiar with the traditional open house format – giving tours, answering questions, and hoping for a sale. However, with so many options available to potential buyers, it’s important to differentiate your property from the others in your area. One way to do this is through creative and clever giveaway ideas.
By offering enticing giveaways, you can attract more visitors to your open house event, spark their interest, and leave a lasting impression. Whether you’re looking to give away small items or more significant prizes, there are options for every budget and property. So, without further ado, let’s explore 7 clever open house giveaway ideas that can help you stand out from the competition.
1. Host a Raffle
Who doesn’t love a chance to win big? Hosting a raffle is an excellent way to pique interest and create excitement around your open house. Consider giving away a high-value prize, such as a gift card or electronic device, to encourage attendance and participation. To enter the raffle, visitors can provide their contact information, which can be used for follow-up purposes and to build your database of potential buyers.
Important Tip:
Be sure to check your state’s raffle laws before hosting a giveaway. Some states have specific regulations regarding the operation and advertising of raffles.
2. Provide Refreshments
Many visitors will appreciate a small snack or refreshment during their open house tour. Consider providing light refreshments such as bottled water, cookies, or even a small cheese platter. This gesture not only shows hospitality but also provides an opportunity to engage visitors and answer questions while they enjoy their refreshments.
Important Tip:
Be aware of any potential food allergies or dietary restrictions your visitors may have. Providing gluten-free or vegan options can show that you’re considerate and accommodating to all guests.
3. Give Away Branded Merchandise
Branded merchandise is a great way to promote your real estate agency while also offering a useful giveaway item. Consider offering items such as reusable shopping bags, water bottles, or pens, all complete with your agency’s logo and contact information. Not only will visitors appreciate the gift, but they’ll also be reminded of your agency every time they use the item.
Important Tip:
Make sure your branding is tasteful and not overly promotional. Subtlety is key when it comes to branded merchandise.
4. Offer Home Decor Inspiration
Visitors may be looking for inspiration when it comes to home decor and design. Consider offering a giveaway that meets this need, such as a design book, a set of throw pillows, or even a custom-made wall art piece. This not only provides a helpful and thoughtful giveaway item, but also showcases your knowledge of design and decor trends.
Important Tip:
Make sure the giveaway item aligns with the style and aesthetic of the property you’re showing. This can help reinforce the vision of the potential buyer and create a more personalized experience.
5. Create a Kid-Friendly Area
Parents with young children may struggle to fully engage with the open house experience. Consider creating a kid-friendly area complete with games, toys, and coloring books. This can help keep children occupied and allow parents to focus on the home tour and their questions.
Important Tip:
Make sure the area is well-supervised and safe for children. Hire a babysitter or ask a family member to help monitor the area if needed.
6. Host a Guessing Game
A guessing game is a fun way to engage visitors and create excitement around your open house. Consider filling a jar with jellybeans or another small object and asking visitors to guess the number inside. The closest guess wins a prize, such as a gift card or a small item from a local business.
Important Tip:
Make sure the guessing game is prominently displayed and easy to participate in. Visitors should be able to see the jar and the rules for the game as soon as they arrive.
7. Offer a Home Cleaning Service
Owning a new home can be stressful, especially when it comes to cleaning and maintenance. Consider offering a home cleaning service as a giveaway item, either through a professional cleaning company or providing the service yourself. This can help alleviate stress and show potential buyers that you’re invested in their happiness and comfort.
Important Tip:
Make sure the cleaning service aligns with your potential buyer’s schedule and preferences. Offer flexible scheduling and ask about any specific cleaning needs or preferences.
Clever Open House Giveaway Ideas Table
| Giveaway Idea | Description | Estimated Cost |
|---|---|---|
| Raffle | Host a raffle for a high-value prize such as a gift card or electronic device. | $100-$500 |
| Refreshments | Provide light refreshments such as bottled water, cookies, or a small cheese platter. | $50-$100 |
| Branded Merchandise | Hand out branded items such as reusable shopping bags, water bottles, or pens. | $200-$500 |
| Home Decor Inspiration | Offer a giveaway that provides design inspiration, such as a design book or custom-made wall art. | $50-$200 |
| Kid-Friendly Area | Create a kid-friendly area for young children to play while parents tour the home. | $50-$100 |
| Guessing Game | Host a guessing game with a prize for the closest estimate, such as a gift card or small item from a local business. | $25-$100 |
| Home Cleaning Service | Offer a home cleaning service to alleviate stress and show investment in potential buyers’ happiness and comfort. | $100-$300 |
FAQs
1. Are giveaways worth the investment for open house events?
Absolutely! Giveaways can help increase attendance, engage visitors, and leave a lasting impression. They’re a small investment with the potential for significant returns.
2. How can I budget for giveaways?
Consider the size and scope of your open house event, as well as the potential return on investment. Allocate a portion of your marketing budget for giveaways and choose items that align with your property’s vision and audience.
3. Are there any legal regulations for hosting giveaways?
Some states have specific regulations regarding the operation and advertising of raffles or other types of giveaways. Be sure to research your state’s laws before hosting a giveaway.
4. When should I announce the giveaway?
Announce the giveaway before the open house event to generate excitement and encourage attendance. Consider promoting the prize on social media or through email marketing.
5. Should I offer a giveaway to every visitor or just select winners?
This ultimately depends on your budget and goals for the giveaway. Consider offering small items such as branded pens or reusable bags to every visitor, while reserving large prizes for select winners through a raffle or guessing game.
6. How can I choose a prize that will appeal to potential buyers?
Consider the demographic and lifestyle of your potential buyers. Are they families with children? Young professionals? Retirees? Choose a prize that aligns with their needs and preferences.
7. How can I ensure the giveaway aligns with the property I’m showing?
Consider the style, aesthetic, and location of the property when choosing the giveaway item. For example, if you’re showing a beachfront property, consider offering a beach umbrella or a set of beach towels.
8. Should I provide a follow-up to giveaway winners?
Absolutely! Following up with winners can help build a personal connection and potential relationship with a future client. Consider sending a personalized message or even a handwritten thank-you note.
9. Can giveaways be used for other types of real estate events, such as open houses?
Absolutely! Giveaways can be used for any type of real estate event, from open houses to broker previews. Consider adapting the type and value of the prize to the event’s purpose and audience.
10. How can I ensure the giveaway is safe and legal?
Research any potential legal regulations surrounding the type of giveaway you’re hosting, such as raffles or contests. Ensure that the giveaway is safe for all visitors and follows any necessary sanitation guidelines, especially in light of the current COVID-19 pandemic.
11. How can I advertise the giveaway effectively?
Promote the giveaway on social media, through email marketing, or even through targeted ads. Consider partnering with a local business or influencer to help spread the word.
12. Can giveaways be used for virtual open houses?
Absolutely! Consider offering a virtual gift card or promotional code to winners who attend a virtual open house. You can even consider sending out branded merchandise through the mail to attendees.
13. How can I ensure the giveaway aligns with my real estate agency’s branding?
Choose giveaway items that align with your agency’s aesthetic and values. Consider using your logo or branding on the item to reinforce your agency’s identity and create brand awareness.
Conclusion
Thank you for reading! We hope that these clever open house giveaway ideas have given you inspiration and ideas for your own open house events. Remember to choose giveaways that align with your property and audience, and to follow any necessary legal regulations. With creative and thoughtful giveaways, you can set yourself apart from the competition and create a memorable experience for potential buyers. Good luck!
Take Action Now!
Don’t wait until your next open house event to implement these clever giveaway ideas. Start planning and budgeting now to make your next event a success. You never know – a small investment in a giveaway item could lead to a big return in closed deals and satisfied clients.
Closing Disclaimer
The information provided in this article is for educational and informational purposes only. The author and publisher of this article do not guarantee any particular outcome or profitability from the use of the ideas and suggestions presented. Always consult with legal and financial experts before making any business decisions. The author and publisher are not liable for any losses or damages incurred as a result of the use of the information presented in this article.